Social Art Direction
for Estee Lauder

2018 - 2019

As the Social Art Director, I led the Instagram aesthetic, creating & curating content for the prestigious brand’s audience of 3M+. I concepted and directed shoots spanning all categories—product stills, beauty, stop motion, and tutorial videos.

My goal was to create exciting, engagement-driven content, keeping in line with both the marketing objectives and the brand’s luxury identity.